Process:

For this project, we were tasked with creating a new chocolate brand. I wanted to make chocolate with a purpose (besides being a good sweet treat!). Mellow Fellow is chocolate infused with magnesium, an important vitamin that helps relieve stress, implement relaxation, and improve sleep.

I named it “Mellow Fellow” to highlight the main ingredient inducing relaxation. The three flavors I created packaging for include; pistachio and chocolate, milk chocolate, and dark chocolate raspberry. The color of the packaging correlates to each specific flavor with the milk chocolate being the signature leading the brand colors to blue.

The brand packaging is inspired by the texture of water and the shadows on the bottom of a pool! This project was created in Illustrator and Photoshop.