For this project, we were assigned to collaborate a TV show or movie with a product and create an event around the collaboration. My team and I picked the new reboot of Gossip girl, streaming on Max. I wanted to highlight the fashion, exclusivity, and high end themes in the show. For that reason I thought The Real Real would perfectly match. The Real Real is a second hand designer store with brands that range from Gucci to Off White.

The event we created was titled “A Night Of Real Glamour” which would take place at the Met in nyc. We created a number that people could text to gain more information about the event as well as how to get accepted in. Once accepted, you will be able to see what some of the cast and influencers are wearing from The Real Real. The event will have paparazzi, food, drinks and a live fashion show to auction off some clothes from the real real. The auction will also be live streamed for those who could not attend.

Social media posts, invites, website mock ups and billboards mock ups were created to show how this would be promoted.

Instagram posts and texts blasts were all in the iconic tone of the gossip girl we all know and love.