For this project, we were assigned to connect with a non-profit and create a PSA that would later be donated. Created in After Effects, I selected an animal shelter I used to volunteer at called Friends of Berkley Animal Care Services (Friends of BACS). I challenged myself to think outside of the box for this project and avoid using any imagery of animals to encourage the audience to picture the animal of their choice in the shelter environment. I did this to tug at peoples heart strings to create an emotional work that highlights adopting over shopping.
The script was written by myself while the audio was recorded and performed by SCAD performing arts major, Alyssa Bloom.